Portfolio
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For Suntory, I oversee the development and production of original programming for distribution across brand-owned media channels. This includes the directing and filming of short and long-form features that focus on the company’s philosophy, values, and key sustainability initiatives. This feature, filmed in 2018, has surpassed 1 million views on YouTube.
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As a creative director for Upfield’s “A Better Plant-Based Future” campaign, I led the production of three episodes for an original 5-part docuseries. The series was recognized as a finalist in two categories (Influencer and Digital) at the 2020 U.S. Brand Film Festival. The campaign successfully increased Upfield’s share of voice online and measurably shifted consumer perceptions of plant-based spreads compared to non-plant-based spreads.
#ABetterPlantBasedFuture, achieved a reach of 2.7 million
3.5 million video views
18.5k new followers
16 earned media placements
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In collaboration with the United Nations, Mercy Corps, and Technoserve, I directed 3 vignettes and an anthem video for the “She Counts” campaign to promote financial empowerment among women business owners in developing nations.
The project involved casting and filming stories with business owners on-location in Tanzania and Indonesia, where we successfully deployed an agile 3-person crew to shadow their experiences and deliver a first-person account of the program’s impact.