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Hello, I'm Steve

Creative director and
Emmy-winning video editor

Most brands are sitting on better stories than they're telling. I've spent twenty-five years finding and shaping them — starting in CNN's newsroom, then documentary, brand film, and series work for global brands and nonprofits.

portfolio

Blending human connectivity through storytelling with editorial rigor and audience insight to deliver maximum video impact

Steve Salvador

  • 20 years of broadcast journalism, documentary and branded content experience

  • Creative leader overseeing storytelling campaigns and production workstreams with measurable impact that have generated over $1M in revenue annually

  • Team builder responsible for developing creative talent and forging strategic partnerships

  • Deep expertise in video production as a director, executive producer, and editor

  • Emmy award-winning editor/producer

  • Baltimore-based

MEET STEVE

  • A Better Plant-Based Future: Patrik’s Story

    #ABetterPlantBasedFuture, achieved a reach of 2.7 million

  • The Blessing of Water

    This feature, filmed in 2018, has surpassed 1 million views on YouTube.

  • She Counts

    In collaboration with the United Nations, Mercy Corps, and Technoserve

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Resources

Featured
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The AI Gatekeeper: Why Your Brand Stories Must Break Through
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Data and creativity – How APCO uses NewsWhip for its storytelling campaigns
Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns.

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Three Things You Should Know About Brands as Media Channels
Three Things You Should Know About Brands as Media Channels

It’s difficult for companies to stand out in today’s crowded media environment. Some of the most effective brands are acting as their own media channels, producing subscription-worthy original programming. Steve Salvador, head of video in APCO Worldwide’s Washington office, shares three tips for creating the most dynamic content for your channel.

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"Conventional"​ Lessons in Virtual Event Programming
"Conventional"​ Lessons in Virtual Event Programming

Observations from the 2020 Democratic and Republican National Conventions

There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming.

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